Casa Humble the Chicago brewery created by two entrepreneurs of Mexican originThe López brothers created craft beers inspired by the flavors and colors of Mexico. They started the business experimenting in their parents' house.

ByEduardo Scheffler Zawadzki

This article was translated from ourSpanish edition.

Maskot | Getty Images

In 2015,Javier and José López, two brothers who are sons of immigrants in the Hermosa neighborhood in Chicago, began testing to brew beer. In his mind was the idea of creating a drink that couldhonor the flavors of Mexicoand evoke his memory. According to an interview they gave toTelemundo, the two brothers began experimenting at their parents' house; José López comments: "We started at home, to see how things are going, and little by little, making beer after beer; some came out well, others more or less, some very rich".

In 2019 they decided to try their luck and open their brewery atDistrict Brew Yards, a beer collective in Chicago where it is possible to taste all kinds of beers. Under the nameCasa Humildethey created a series of different flavors, using typical ingredients of Mexican gastronomy: nopal, vanilla, horchata, jamaica and Veracruz coffee.

Perhaps because of the ability of flavors to evoke memories, the López brothers' beerhas been embraced by consumers of Mexican originliving in Chicago, which allowed them to produce more than 100,000 liters of beer last year. Now they are looking for ways to reach other markets within the United States (California and Texas) andhave just launched a line of coffeeto make known the flavors of the beans from Oaxaca, Veracruz and Nayarit.

Among the beers that Casa Humilde has produced areMaizal(a lager with a sweet touch of corn),Nopalli(ale with nopal and pear),Media Naranja(with citrus and made to celebrate José's wedding),Pilon(with a touch piloncillo) andCafecito(with notes of raspberry, hibiscus and honey). All the names of the beers enchant and sound like Mexico, as well as their colors and designs.

Its most recent creation,Viva La Frida, is a beer that pays tribute to the Mexican painter Frida Kahlo, is flavored with hibiscus and lime, and was created in collaboration withThe Chicago Brew Museumand theNational Museum of Mexican Art(in Chicago). : "This special drink celebrates the life and legacy of an incredible woman who created a community with everyone around her. This drink was also made in honor of the museum's new exhibition:Frida Kahlo: Her Photoson display through August 7, 2022."

The history of the López brothers enchants with their vision, their humility and their ability to create magical flavors capable of evoking memories.

Eduardo Scheffler Zawadzki

Entrepreneur Staff

Editor's Pick

Related Topics

Business News

This Restaurant Will Charge You a Hefty $50 Fee If You Have One Too Many Mimosas

加州奥克兰的厨房故事不是玩around when it comes to bottomless brunch.

Marketing

This Powerful Marketing Strategy Will Help You Outshine Your Competitors and Make Your Brand More Memorable

Direct mail is stealing the show in the crowded marketing landscape. Here's why.

Business News

Watch: London Airport Parking Garage Erupts in Flames Leaving Thousands of Passengers Stranded, Delayed

London Luton Airport resumed flight activity late Wednesday following the incident.

Business News

Meta Is Paying the Celebrity Faces Behind Its AI Chatbots as Much as $5 Million for 6 Hours of Work, Report Says

One unnamed top creator was paid $5 million for six hours of work, according to The Information.

Business Ideas

This Retiree's Yummy Hobby Is Now a Remote Side Hustle That Makes $250 an Hour: 'I Attached My Bank Account And the Money Just Flowed Automatically'

Since 1972, in his downtime, Bill Reichman has been dedicated to one delicious diversion. When the pandemic hit, he turned his passion into a lucrative side hustle. Here's how he did it.