How a Simple Funnel Helped This Entrepreneur Build a 7-Figure BusinessAt 40-weeks pregnant, she recorded a webinar and posted it to Facebook ... here's how it made all the difference.

ByEmily Richett

Opinions expressed by Entrepreneur contributors are their own.

Annie Grace is an entrepreneur, mom and author ofThis Naked Mind, a book and movement that has helped thousands of people quit drinking and live better lives.

At the annual Funnel Hacking Live Conference hosted by Clickfunnels, Emily Richett sits down with Grace to learn more about how she created a seven-figure business that has impacted thousands.

What makes Grace's business so unique is that she not only created a new solution for people dealing with alcohol addiction or challenges, but she also combats the stigma that accompanies alcoholism and recovery. Her 30-day, live Alcohol Experiment is a popular challenge that helps people change the way they think about drinking.

In the beginning, Grace's clients were having amazing results, but she had a hard time marketing her book and courses.

“我将通过c的人ourse were having phenomenal results," Grace says, "like nothing I've ever seen, lives changing all the time, but I couldn't get more people in it."

It wasn't until she went all in on the concept of a funnel at Funnel Hacking Live in 2017 that she was able to crack the code. At 40-weeks pregnant, she recorded a webinar and posted it to Facebook. She quickly found herself facing a new problem: serving hundreds of customers that were now flooding into her program.

Two years later, she's earned the Clickfunnels' 2-Comma Award for reaching more than $1 million in revenue for her funnel.

“现在我们的处境我们思考about is how to change the world with this movement and how to make this something that really changes how America talks about alcohol, and globally how we talk about alcohol," Grace says. "That just wouldn't be possible if that financial piece hadn't come into play … With that funnel, I was able to get so many people in, so many lives changed."

Emily Richett

Entrepreneur Network Partner

Emily Richett is the founder of HAPPY PR, a public relations and marketing firm that works with fast-growth businesses and leading B2C brands. She is the host of The Amplify Show, a podcast and video series that features inspiring thought leaders and game changing entrepreneurs. You can connect with her atemilyrichett.comorgethappypr.com.

More from Emily Richett

How to Leverage Online Communities to Grow Your Business

How This Entrepreneur Scaled His Business With Purpose

3 Content Strategies to Skyrocket Your Revenue

Related Topics

Thought Leaders

5 Books Every Entrepreneur Should Read Before Starting a Business

A selection of books that helped me found and scale a startup from a $10,000 line of credit to a billion-dollar business

Business News

KFC Has Been Dethroned as No. 2 Chicken Chain in the U.S. — Here's Who Took Its Spot

A viral chicken sandwich led to an increase in market share.

Business News

Drew Barrymore's Writers Are Not Returning Amid Controversy, Despite End of Strike

The new season is slated to return to air on October 16.

Business News

'We Don't Sleep Well Anymore': Airbnb Host Grapples With 'Tenant From Hell' Who Refuses to Leave

An Airbnb guest rented a guesthouse for a long-term stay in 2021 but has since remained in the unit for over 540 days — without paying rent.

Business News

Judge Dismisses Lawsuit Accusing Wendy's and McDonald's of Size Exaggeration in Ads

The judge wondered if the plaintiff had even seen the advertisements in question.

Science & Technology

Elon Musk's Neuralink Seeks Volunteers. Is the Potential Help Worth It?

With the first round of human trials, regulatory challenges and ethical concerns are two important topics.