How to Serve Customers - and Keep Users Happy, TooUsers or customers? Three ways to explore who your company really serves.
ByAytekin Tank•
Opinions expressed by Entrepreneur contributors are their own.
Google and Facebook are two of the world's biggest brands,价值$309 billion and $159 billion, respectively. These huge companies share something else in common: most of their users aren't customers.
Googling banana bread recipes or posting Facebook status updates is free. However, the more we use these platforms, the more advertisers they attract – and advertisers pay the bills. Google, for example, earned overUSD $160 billionfrom ads in 2019, which accounted for nearly 71% of its revenues.
We know how these business models work, but we often overlook the differences between serving users and customers. In a recent Googlevideo, the company says it's constantly working to enhance the search engine: "In 2019 alone, we ended up making more than 3,620 improvements to search, for an average of nearly 10 improvements a day." Yet, Google doesn't appear to spend nearly as much time on ad tools — its biggest revenue source.
