Providing Affordable Luxury-Quality Clothing to the Masses at Age 29和他的明星tup Everlane, Michael Preysman is cutting out the middleman markups from high quality fashion.
This story appears in theSeptember 2014issue of雷竞技手机版.Subscribe »
Online retailerEverlanehas a straightforward mission: to provide low-cost, luxury-quality, anti-brandclothingand accessories for men and women, all without middleman markups.
It wasn't so simple when the site launched three years ago. "I had no idea what I was doing," admits founder and CEO Michael Preysman, 29, who had left a job in private equity in New York.
At the time, companies from Groupon to Google were feeding the frenzy for daily deals. Gilt's flash sales revolutionized online outlet shopping. And while Amazon had been taking down traditional retailers, there wasn't a company disrupting luxury clothing brands. Preysman, who is now based in San Francisco, wondered how to bring upscale shopping--the streets of SoHo--online. He started Everlane with the basic premise that consumers have the right to know the story behind every product.
