Star Power: These 10 Celebrities Are Putting Their Name Behind Big-Name BrandsFrom Kevin Hart to Karlie Kloss, check out 10 companies that have some of today's winning personalities leading them.

Companies, of course, create brands. And people can bebrands. And some of the most brilliant brand-companies today are being launched by the smartest brand-people, who understand intuitively how to reach andengagefans.

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As part of our100 Brilliant Company list, we singled out 10 winning personalities and what they're doing topush boundaries.