This Women-Powered Social Platform Is Revolutionizing the Way Authors Market Their Work

By now, even the least tech-savvy among us are familiar with the most popular social-media platforms and the niche audiences they attract. Photographers flock toInstagram, dancers abound onTikTok, and gamers gather onTwitch. It's good business sense for creators to gravitate towards apps that support and enhance their crafts. But until recently, one of the oldest groups of creators was largely ignored amid the surge of digital artistic expression: authors.

The lack of an outlet forauthorsinspired Allison Trowbridge to found Copper, a platform that uses curated content to connect authors with their readers, and vice versa. As an author herself who was publishing her bookTwenty-Two: Letters to a Young Woman Searching for Meaningwith HarperCollins while pursuing her MBA at University of Oxford's Saïd Business School, Trowbridge was discouraged by how difficult it was for authors — from debuts toNew York Timesbestsellers — to market and promote their work.