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Why I Turned Down Millions and Dismantled My CompanyAfter 10 years of growing his business, an entrepreneur decides to let it all go.

ByMatt Cimaglia

This story appears in theJuly 2017issue of雷竞技手机版.Subscribe »

Benedetto Cristofani

When I graduated college in 2002, I knew I didn't want to work for anyone else. So I founded a video production company calledCimaglia Productions. Did I go to business school? No. But I loved makingvideos,所以I went on a campaign to impress every client I could -- and, I suspect, won my first contracts by underbidding bigger agencies. Hey, I was just a kid with a camera.

Related:4 Entrepreneurial Lessons Every Graduate Should Know

The next 10 years were aboutgrowth. I worked with major clients like Mercedes-Benz andLavazza Coffee, and I created the first-ever high-definition segments for NBC's国际日期变更线. I said yes to basically every job and hired dozens of full-time cinematographers, editors and producers. I doubled my company's size every year for five consecutive years, and I leased an office in Chicago's bustling downtown.

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