3保持动力通过一个不可预测的方法YearAs we surpass the year mark of a global crisis, zoom fatigue and WFH burnout are stronger than ever. Here are three tips for helping your team stay motivated regardless of what the rest of 2021 brings.

ByMitchell Demeter

Opinions expressed by Entrepreneur contributors are their own.

VioletaStoimenova | Getty Images

No one — aside from Bill Gates, perhaps — could have predicted the fateful storm of events that unfolded in 2020. Now, even with the promise of a vaccine, the pandemic and its devastating effects still persist, leaving many of us cautiously optimistic about how 2021 will play out.

So how do you keep your team motivated throughout a year that will likely hold a few plot twists of its own? Below are three tips I've learned to apply both personally and professionally during unsettling times.

Empower your team to change the narrative

A few years ago my wife and I started a ritual of re-evaluating our "big picture" together at the end of each year. In doing this, what I often noticed is that our priorities had shifted. Audacious goals we'd started working towards were sometimes no longer relevant, while dreams we had previously thought unrealistic were closer in reach or had grown in importance.

The same principle applies to team work. Aligning on the end goal for any project you invest resources into is critical, but as you move forward, occasionally stopping to question why you started — and evaluating if it still makes sense — can be more effective than blindly moving ahead at all costs.

Related:Don't Wait for Motivation. Do This Instead.

Giving employees the license to question the impact your collective work is having on the business and empowering them to initiate changes along the way is a great way to keep them engaged and build a better way. Does our direction still make sense? Do we stay the course or make modifications to the path?

The more honest and intentional you are in these conversations, the more likely you are to get alignment across the board. This pause and look forward is a foundational step in re-energizing your team and keeping them motivated even when times are tough.

Confirm the destination, not the route

Alignment on a goal is a beautiful thing, but the process of getting there can andshouldbe messy. When everyone's bought into where you want to be, it can be tempting to set out a roadmap of how to get there. If you get too detailed in your plan, however, you may be setting your team up for failure.

Not only will there be unforeseen obstacles that you didn't plan for, but often overplanning means under utilizing your team's individual strengths and collective resourcefulness. One team member might be a sensei on foot, while another might be a road warrior, breaking record speed on winding pavement to get to the destination.

The point is, there is more than one way to reach a target. When you place trust in your team to problem solve and utilize their own skills and resources to reach a shared goal, they are less likely to get discouraged when an unexpected issue derails the plan. They are also more likely to stay motivated and engaged in the journey.

Related:6 Surefire Ways to Stay Constantly Motivated

Stop rewarding selflessness

Striving for a shared goal takes hard work and of course, you want to reward your top performers who exceed expectations. You also don't want to burn them out.

Regardless of how aligned or engaged your team is, if they are sacrificing self-care on a regular basis, their motivation is going to wear thin, particularly during a global crisis. A recent survey conducted by FlexJobs and Mental Health America found75% of its participants had experienced burnout at work; 40% of those surveyed said they specifically experienced burnout during the pandemic.

Long hours and weekend work may reap immediate ROI, but long-term it can lead tohigher turnaround and lower productivity rates. Instead, consider creating a culture where self-care is not just acceptable practice, but applauded. One of the most effective ways I've found to do this is to openly share and prioritize your own self-care practices with your team. Think about it. Saying it's okay to take breaks is a lot different than having your CEO chime in about her new gym routine or telling her team she needs to log off at 4pm to make a Monday meditation.

When leaders show that self-care is a priority, your wider employee base is more likely to follow suit. The results speak for themselves. Companies that promote employee health areless likely to experience productivity declines, even during stressful events such as market downturns.

The global crisis has shown us how swiftly consumer behavior and market trends can change and how vulnerable even the greatest of businesses are when they're unable to adapt – quickly. We may not be able to control what lies ahead, but we can arm our teams with these simple strategies to help keep them motivated regardless of what 2021 throws our way.

Related:6 Ways to Make Motivation a Verb

Mitchell Demeter

President of Netcoins

Mitchell Demeter is a serial entrepreneur and pioneering figure in the cryptocurrency industry. Having launched the world’s first Bitcoin ATM, he now serves as president of Netcoins, a trading platform that makes it easy to buy, sell, and understand cryptocurrency.

Related Topics

Growing a Business

When Is The Right Time to Raise Institutional Capital For Your Business? Here's What You Need to Know.

Raising capital can be a make-or-break decision for your business. Leverage the experience of a founder in a similar situation to understand what the future may hold.

Business News

Travel Influencer Shares Genius Airbnb Booking Hack That Can Save You Hundreds

The strategy works with any third-party booking site.

Business News

This U.S. City Is One of the Most Desirable Places to Retire — and No, It's Not in Florida

A recent ranking conducted by Moody's Analytics broke down the top spots for retirees.

Business News

This Job Earns 6 Figures and Is Projected to Grow 6% in the Next Decade — And No, It's Not in Tech

Marketing managers are among the highest-growing careers in the U.S., with some freelancers charging enviable hourly rates.

领导

6 Steps to Becoming a Recession-Proof CEO

Future economic battle? Let's get your business kitted out for war.

Business News

'This Is Personal': What Business Leaders Around the World Are Saying About Hamas' Attack on Israel

Business leaders worldwide on what the war could mean for oil prices, inflation, and the world economy.