Listen up! 4 Reasons Why Podcasts are One of the Best Life Hacks AroundOur busy lives limit the time we can spend with a book; so, why not turn to the alternative?
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A lot has been written about how much millionaires and billionaires read, includinghere on Entrepreneur, and the numbers are pretty daunting. FromWarren Buffetreading 500 pages a day toMark Zuckerberg's 2015 book-reading pledge toBill Gates's50-books-a-year habit, the rich and famous (or at least,88 percent of them, according to author Tom Corley) read voraciously.
Related:7 Reasons to Add a Podcast to Your Content-Marketing Strategy
Now, I'm an avid reader myself and there are few things I love more than a trip to the local bookstore. As a learning and organization development coach at Farmers Insurance, I also know how important it is for professionals to continue learning, to develop their skills and talents in a competitive marketplace.
But no matter how much I may want to read every book on this year's "Best of" lists, my life just isn't set up to spend hours every day curled up with the most recent cool title. And the same probably holds true for most entrepreneurs and small business owners.
That's why I rely on podcasts, and why you should, too.
So, why podcasts?
For these reasons, podcasts have moved to the very top of my list of the best life hacks of recent years. Whenever and wherever I have my phone, earbuds and a little time, I listen to programs that can broaden my perspective and grow my understanding of my job, my life and the world. Podcasts are entertainment and education rolled into one and tailor-made for my multi-tasking life.
Podcasts are also evolving; they've come a long way isince their humble beginnings in 2003. Technological advances and the ubiquity of broadband connections have enabled mobile apps to easily integrate players and stream podcasts almost anywhere.
Withsmartphones ranked as the top mediumfor podcast consumption,44 percent of Americans, or approximately 143 million people, have now listened to at least one podcast, according to Edison Research. Here are the top four reasons why you should join them -- if you haven't already.
1. To your brain, listening is the same as reading.
Like many people, you may feel that listening is somehow "cheating," when compared to reading. This is an especially common concern among people who listen to audiobooks: that, somehow, you're getting too much reward for too little effort. Butresearch reported by Sage Publicationsshows there's no difference in comprehension between listening and reading content. You aren't cheating -- you're just adding to your store of knowledge and understanding through a different medium.
Related:The Growth of Podcasts and Why It Matters (Infographic)
2. You can probably find the information you need.
Regardless of the topic you're hoping to learn more about, it seems there's now a podcast for that. In fact, with550,00 active podcastson Apple's app alone, and over 18.5 million episodes available, you'd be hard pressednotto find what you're looking for.
3. Multi-tasking much?
The ability to listen to high-quality content no matter where you are or what you're doing is a big reason for the growth of podcasting over the past 15 years. And this medium is especially attractive for entrepreneurs, who are busy building a company, often with their own two hands.
Not only can you listen during your commute, while waiting in line or on a plane, but you can also listen while you're doing all those activities of daily living that eat up so much time, from laundry to home maintenance and repairs. And11 percent of podcast listenersturn on programs while they're working, which can be great for entrepreneurs taking care of their routine business tasks.
4. The quality of the experience can be extraordinary.
Long before human beings first carved figures on cave walls,people were gathering togetherto share stories that taught, inspired and entertained. We seem to be wired to absorb what we hear, sowhen we listen to a podcast, we tend to listen intently. We don't skim or scan the way we might do with a news article or a blog post. We create images in our minds of the scenes being described. We connect to the story, and we learn.
Related:30 Top Podcasts for Influential Entrepreneurs
Of course, listening to podcasts isn't going to instantly catapult you into the ranks of the ultra-successful: people like Warren Buffet, Steve Jobs et al. They had to do a lot of work to translate all their reading into the bottom line. But podcasts will definitely put you in the company of the more-successful: 51 percent of monthly podcast listeners haveincomes of $75,000 and over, as compared to only 38 percent of the general population, according toThe Podcast Consumer 2018report.
Wondering how to get started? Here's one recommendedlist of podcastsfor every entrepreneur to consider.
