Entrepreneur Elevator Pitch: Season 3, Episode 8: Your Valuation Is Not Based on UsersThe investors have a healthy skepticism of bold claims.

One of the best aspects of a good business pitch is a sense of clarity. If the person pitching isn't confident or doesn't have an obvious purpose, that can set off alarm bells in the minds of potential investors.

This week'sEntrepreneur Elevator Pitchintroduces a crop of entrepreneurs who run the gamut of business ideas. Every week, the judges demonstrate they will accept an uncertain pitch,ifthere is the possibility of filling out an unfamiliar space which is not overcrowded.

Related:Entrepreneur Elevator Pitch Season 3 Episode 7: Is There Actually a Business Here?

Sometimes, the best way to get the judges on your side is to be honest and show them you can deliver on your promises. That alone might not be enough to invest, but lying to the judges is a good way to make sure they show you the door.

To find out what happens this week, stream theEntrepreneur Elevator Pitch.

Entrepreneur Elevator Pitch in partnership with Sports 1 Marketing streams Wednesdays on entrepreneur.com . Follow Entrepreneur Elevator Pitch on Facebook , YouTube and IGTV .