How to Easily Create a Facebook Video Ad Users Will Actually WatchFor paid advertising, the social media platform is about as effective as it gets. Toss video into the mix, and you've found your brand a bottom line-boosting formula for advertorial success.

According to HubSpot, roughlyeight billionvideos are viewed on Facebook every day — and those aren't just limited to cat videos. Views for sponsored video content have increased by an impressive 258 percent since 2016. But even after your video appears in a person's news feed, it can still be hard to retain their attention.An analysis由Locowise发现,平均来说,大多数人ly watch one third of a given clip. Approximately 53.2 percent of viewers watch 30 seconds.

For entrepreneurs, this presents a twofold challenge: creating content that actually engages your audience, and ensuring that it reaches them in the first place.