Pinterest Just Made It Easier to Discover Pins You Care AboutThe $5 billion photo-pinning site just rolled out 'Interests,' a new way to find and follow pins you dig.
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The folks atPinterestare on a tear lately. The popular image-based social-media networkunveiledyet another new discovery-happy feature. This one's called "Interests," an easier way for users to find and follow pins from people with shared -- yup, you guessed it -- interests.
对于企业来说,更新给你的客户new, less time-consuming way to discover your posts, directly from their home feed across all of Pinterest's platforms -- on the web and on its Android, iPhone and iPad apps.
Starting today, users can now dig deep into all kinds of highly specific interests, from "ultralight backpacking" to "urban homesteading" and, you name it, just about everything in-between.
Related:5 Ways to Make Pinterest Work For Your Brand
Today's Interests rollout marks the latest major Pinterest upgrade in a string of updates over the past six months. Last April, the San Francisco startup releasedGuided Search, its own image-loaded version of a search engine.
Earlier this month, Pinterest revamped and animated its "follow" button in an effort to drive more traffic to brands' Pinterest pages from other corners of the web. Three days before rolling out the overhauled button, the company also launched a beta version ofpromoted pinsfor businesses.
And the upgrade train isn't slowing down. In today's press announcement about the new Interest feature, the company said it would reveal yet more new stuff in the next few months. We'll keep you posted.
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