The Origin of the Internet's Most Famous Dumpster FireIt's the GIF of the election!

ByJason Feifer

Youtube.com

If you've spent any time on social media during this campaign season, you've seen the dumpster fire. It's a big, blue dumpster, up against a gray wall. It burns with the rage of 225 million eligible voters. And it became the internet's favorite visual metaphor to describe an election that's devolved into the country's hottest mess. Like this:

The GIF has been viewed more than 10 million times, according toGiphy, which powers GIF tools inside both Twitter and Facebook Messenger. In fact, if you open the GIF function on either of those apps and type in "dumpster," this is the first dumpster you see. "It isn't a debate until someone posts the dumpster fire," aWall Street Journalreporter oncetweeted.Columbia Journalism Review, citing the GIF, evendug into the historyof the phrase "dumpster fire" in politics. (The earliest reference it could find: a 2008 post on a blog called "Scholars and Rogues".)

Related:Founders of AOL, Twitter and More Share the Best and Worst Moments in Internet History

But nobody has yet answered this pressing question:What is that actual dumpster that's on fire?So I asked Giphy if it could track back the source, and the company delivered.

The world's most famous dumpster fire came from this YouTube video, which identifies the fire as being located behind the official home of The Oscars: the Dolby Theatre in Hollywood, Calif. "Engine 27 makes quick work of a large dumpster fire," the video caption says.

So what exactly happened on this fateful day in 2012? Had some Oscar nominee lost toThe Artist(like everyone that year), then gone outside for a smoke and flipped the lit butt into the dumpster? That's less clear. The Los Angeles Fire Department wasn't particularly impressed at how famous the fire had become, and didn't want to produce anyone from Engine 27 to tell the heroic story. "Unfortunately, social media, it is important to this fire department, but I don't see us dedicating time and resources to a video that's popular online," a spokesman told me.

He then referred to the famous dumpster fire as a "rubbish fire," which isn't very social-media friendly.

The Dolby Theatre was equally unhelpful. I spoke to two different customer service representatives, neither of whom worked there in 2012, and both of whom promised to have someone call me back. That didn't happen. Emails to the theater's general manager and director of operations went unanswered.

And so the question lingered: Was this fire, in fact, behind the Dolby Theatre? I didn't just want to trust the caption on a YouTube video. So, I pulled up Google Street View and started virtually wandering around the Dolby Theatre.

Not there. But let's walk a little further in.

Nope. But maybe it's around the corner?

Oh! Is that Our dumpster?

WE HAVE MADE CONTACT.

Related:The Ultimate Guide to GIFs: How to Create Them and When to Use Them

Perhaps the Dolby Theatre prefers not to be associated with dumpster fires, and that's why it didn't answer my calls. I can appreciate that. But bad stuff happens -- in business, in politics and wherever you dispose of your trash. There's no reason to act otherwise, because a problem in the past is a problem that was solved, and that's always a good story to tell.

让我们结束这个故事与另一个gif——不是的a dumpster on fire, but of that same dumpster fire being put out. It is, after all, the ending we all want.

Wavy Line
Jason Feifer

Entrepreneur Staff

Editor in Chief

Jason Feifer is the editor in chief of雷竞技手机版magazine and host of the podcastProblem Solvers. Outside of雷竞技手机版, he is the author of the bookBuild For Tomorrow, which helps readers find new opportunities in times of change, and co-hosts the podcastHelp Wanted, where he helps solve listeners' work problems. He also writes a通讯called One Thing Better, which each week gives you one better way to build a career or company you love.

Related Topics

Business News

Angry Customers Boycotting Bud Light Haven't Meaningfully Impacted Sales, Says Anheuser-Busch CEO

AB InBev CEO Michel Doukeris addressed the controversy on an earnings call.

Franchise

He Got Bored With Retirement. Now He's Selling $18 Million Annually.

Don Lanier was ready for a change, and that pushed him to succeed. Here's how he did it.

Business News

Google Engineers Rake in Big Bucks with Base Salaries up to $718,000, According to a New Report

The data comes from an internal spreadsheet shared among Google employees, comprised of information from over 12,000 U.S. workers for 2022.

Side Hustle

Her 'Junk' Side Hustle Soared to $10,000 in Monthly Sales Using a Simple Secret Every Business Owner Should Know

Maddy Clements, founder of sustainable clothing business JUNK GOLD, reveals how social media — coupled with another important tool — helped her sales skyrocket.

Marketing

Why Focusing on KPIs Too Much Can Backfire

There's a big problem with glorifying KPIs — or at least relying on them too much. And too many companies today are falling into this trap.

Growing a Business

Jersey Mike's Grew From a Seaside Deli to a Franchise Giant, and Never Lost Its Charm. This Is How, Its Founder Says.

The inside story of how a New Jersey mom and pop shop stayed small, even as it expanded to over 2,500 locations.