For Subscribers

在构建一个伟大的应用程序时,使用r Experience Is Key

Maintaining customer satisfaction should be a top priority when launching an app.

learn more about Linda Tong

ByLinda Tong

scyther5 | Getty Images

Opinions expressed by Entrepreneur contributors are their own.

In our current era of social distancing, everything we do is digital: We shop, pay our bills, order food, socialize, and live our entire lives through applications. These applications include the ones on your phone you're using to order dinner, as well as the numerous unseen applications operating behind the scenes to make all these daily digital activities work. If you are an entrepreneur working through the challenges of the global health crisis in any industry, ensuring the health of the applications that keep your business running and serve as your key way of interacting with customers is a top priority.

Every time a bug, lag, or unforeseen issue disrupts a user's experience, you risk losing the customer not only for that moment but forever. TheApp Attention Index发现,三分之二(66 percent) of consumers claim they would avoid trying a product from a brand known for delivering a poor digital experience. For the end-user, poor app performance means increased frustration and time wasted. For a business, it means losing money, time, and, most importantly, customer trust.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump?Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels —Here's Why That Has to Change
Business News

This OnlyFans Star Was Once Part of a Fanatical MLM Cult. "I Was Forced Into Celibacy."

Cami Strella was lured into a multilevel marketing scheme but escaped to start her own six-figure-a-month business.

Living

Invest in Yourself: 10 Things Every Working Woman Should Do This Year

When striving for success, it is easy to forget about your mental and physical health. But without health, you cannot fully succeed. Follow these ten lifestyle strategies for success in your personal and professional life.

Business Ideas

How to Make Thousands of Dollars on the Side As a Virtual Assistant

Apply your skills and experience to create a lucrative virtual assistant side hustle or full-time business.

Growing a Business

Kim Malek of Salt & Straw on Modernizing the Ice Cream Industry

The co-founder and CEO of Salt & Straw discusses organic storytelling, brand collaborations, remaining authentic during business expansion, and building back after tragedy.

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.