10 Ways SEO Is the Secret to Brand-BuildingSearch visibility plays a significant role in building an online brand. Here are 10 ways to use SEO to build your brand this year.
Opinions expressed by Entrepreneur contributors are their own.
How would you describe SEO as a concept? Some might call SEO a necessary evil, describing a constant uphill battle against updates and algorithms. Others might say SEO is obsolete, citing Google's shift to Natural Language Processing and hatred of over-optimized websites.
SEO should, however, be seen as a vital brand-building resource – if not the ultimate resource – thanks in no small part to the ever-growing possibilities for reaching new audiences. Yet despite them all, SEO still gives you control over your brand's online presence.
4th of July Sale - Save 20%! Unlock this premium article & so much more with雷竞技手机版+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Unlimited access, including premium content
- No ads
- Subscription to雷竞技手机版magazine
- Four free e-books a year
- Subscriber-only events with our experts