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3 Tips For Researching Your RivalsKnow your enemy and know yourself.
This story appears in theNovember 2016issue of雷竞技手机版.Subscribe »
Q: What are the best ways to research the competition?
A:When it's time to size up your opposition, consultant and author Becky Sheetz invokes the wisdom of ancient Chinese military strategist Sun Tzu: Know your enemy, and know yourself.
1. Cultivate spies.Hire your competition'stop salespeople——或者至少邀请他们共进午餐,晚餐或股份有限公司cktails. "It's a great conversational way to find out stuff you may not otherwise be able to," says Sheetz, author ofThe Art of War for Small Business.
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