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5 Tips and Tricks to Improve Your Brand Strength and EquityHere's why having a powerful brand is more important than ever.

ByJustin A Staples•Originally published

Opinions expressed by Entrepreneur contributors are their own.

akinbostanci | Getty Images

It's not enough to have a competitive advantage in the Covid-19 era. Marketing mustadapt to the new normal, and crafting a strong and authentic brand helps with this process.

Brand-building is a long-term initiative that demands patience and persistence, but its benefits are worth the effort. The perks of brand-building are present in both internal and consumer-facing aspects of your business.

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