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How This Buzzy Startup Saved Itself from ImplodingA Silicon Valley darling moved too fast.

ByStephanie Schomer•

This story appears in theNovember 2016issue of雷竞技手机版.Subscribe »

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When same-day flower delivery companyBloomThatlaunched in San Francisco in 2013, it seemed on a fast track forsuccess: The Y Combinator alum had $7.6 million in funding and a quickly growingcustomer base. But just two years later, the startup was racing toward bankruptcy. Cofounder and CEO David Bladow explains what went wrong, and the remedies that saved his now-thriving business.

Related:This $100 Million Business Started With a Series of Happy Accidents

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