People Buy the WhyThe CEO of 4Ocean, a company that sells bracelets made from recycled materials, talks about how his company has created a community based on its mission.
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亚历克斯·舒尔茨的联合创始人兼首席执行官4海洋,which sells bracelets made mostly from recycled materials and funds the removal of trash from oceans and coastlines. Schulze talks with#ThePlaybookhost David Meltzer about the benefits and challenges of partnering with a friend to build a business and connecting the company's "why" with customers.
Schulze discusses the beginnings of 4Ocean, including the trip he and his co-founder made to Bali where they saw vast amounts of plastic waste washed up on the beaches. He talks about the importance of working hard and taking advantage of online information to build a business.
Schulze talks about his relationship with his business partner, 4Ocean's co-founder. He emphasizes the importance of honest communication and having difficult conversations when emotions are not running high, but rather to come together to talk when everyone is relaxed and level-headed.
Schulze cites Simon Sinek's quote about customers buyingwhya business exists rather than what the company offers. He says 4Ocean's commitments to keeping the oceans clean and sustainability are why the company has been able to form long-term relationships with consumers.
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