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The Downside of Popularity: How This Company Dealt With Overnight SuccessWhen a menswear rental startup unexpectedly took off and sold out of its entire stock, its founders were forced to tackle a crippling supply-chain issue -- and angry customers.
This story appears in theMay 2017issue of雷竞技手机版.Subscribe »
Most new business owners worry about gettingcustomersthrough the door. Not Andrew Blackmon, co-founder of online tuxedo rental serviceThe Black Tux. He was worried about getting trampled by them.
When The Black Tux launched in June 2013 -- born out of Blackmon's own "terrible" wedding experience with the tuxedo rental industry -- the company was equipped to fulfill roughly a thousand orders per weekend. But thenGQmagazine gave The Black Tux apositive mention, triggering a surge indemand. Overnight, they sold out for the entire fall wedding season. And the orders kept coming.
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