This Designer Bucked Fashion Norms. Learn Why It Worked.Industry norms be damned.

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Consumers have more information at their fingertips than ever.E-commercehas changed how people shop. And yet many industry traditions have remained -- like, say, fashion's longstanding insistence that brands create four collections a year. But even the most deeply embedded rules are starting to crack. Tanya Taylor is one of the changemakers: She's a fashion designer who remade herscheduleto focus on just two strong collections a year -- which in turn will spend more time on the retail floor, rather than being relegated to the sale section to make room for an impending precollection. Taylor tells us how she buckedexpectations-- and why it worked out.

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