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How to Disrupt a Giant, Hopeless System Like Healthcare? Ask These Founders, Whose Startup Cuts Pregnancy Risks in Half.Oula is a new pregnancy care startup that's providing "incredible" results, while aligning the interests of insurance companies, hospitals, and patients.

ByFrances Dodds

Opinions expressed by Entrepreneur contributors are their own.

There's no way around it: The data on maternal mortality rates in the United States is disturbing. A 2020reportfound that out of 10 other developed, high-income countries (Australia, Canada, France, Germany, the Netherlands, New Zealand, Norway, Sweden, Switzerland, and the United Kingdom) the U.S. came in dead last. And not by a small margin. Our maternal mortality rates are more than double the second-most-deadly country, France.

And it's only getting worse. Between 2019 and 2021, theCDC reporteda 60% rise in maternal mortality rates (and maternal mortality rates among Black women are 2.6 times higher than white women).

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