Media Relations

Marketing

How to Select the Right PR Partner in Today's Economy

While it may seem complicated, identifying a good PR fit is crucial for your company's longevity.

Growing a Business

Why Media Coverage Is Your Most Powerful Sales Tool

Here's how to leverage positive press the right way so your brand will acquire more leads and, ultimately, more loyal customers.

Growing a Business

Reporters Often Come Around to Pitches — But Only If You Stay Top of Mind. Here's How to Do It.

Sometimes even the best media pitches fail due to poor timing. Here's what you can do when this happens to you.

Branding

How to Build Strong Relationships With the Media (and Why It's Vital to Your Success)

Building positive, authentic relationships with members of the media is crucial to your business and its future growth. Here's why.

Operations & Logistics

How To Amplify PR Opportunities For Your Business

Founders play a pivotal role in public relations opportunities. Here's how to maximize your PR investment.

Marketing

避免这些10 Journa生气的事情lists to Help Get the Press Coverage You Want

This article guides the reader through ten things journalists find frustrating and how to avoid them which will increase their chances of gaining the press coverage they wish for.

Marketing

5 Things You Should Never Say to a Journalist

Here's what you should avoid when communicating with the media as part of a PR campaign.

Operations & Logistics

6 Common Mistakes of DIY Public Relations

If you want to do you own PR, you can. But avoid these six rookie errors.

Marketing

5 Tips for Getting Media to 'Swipe Right' on Your Press Release

In dating and media relations alike, small gestures can go a long way.

Social Media

You Just Got a Bad Media Review. Now, What?

First, take a deep breath. Then ask your fans for their help.