The Power of Digital for Small Businesses尼科尔·沃尔特斯继承Learnin的创始人和CEOg Company, chats with Jonathan Morris, founder of Fort Worth Barber Shop, about the importance of having a digital footprint.

ByNicole Walters

Opinions expressed by Entrepreneur contributors are their own.

Some small businesses may think they don't need to invest time and resources on a digital presence — but that's a big mistake, says Jonathan Morris, founder ofFort Worth Barber Shop,Hotel Dryceand host ofSelf Employedon the Magnolia Network.

In a conversation with Nicole Walters, founder and CEO ofInherit Learning Companyand star of USA Network'sShe's The Boss莫里斯解释说,“如果你在一个空间not been historically digitally savvy, it is an opportunity to move past competitors." As he learned with his old school barbershop business, a digital presence allows new customers to find you and interact with your brand and understand what sets you apart. "Social media isn't just a means to make sales, it is a branding tool," he explains. "It helps consumers make a more informed decision about why they want to connect with your business and support what you're doing."

Nicole Walters

Founder & CEO Inherit Learning Company and Star of “She’s The Boss” on USA Network

Nicole Walters is a former top-selling corporate exec who quit her six-figure sales job in front of 10,000 people, took what she knew and built a million-dollar business in one short year. Walters is the Founder & CEO InheritLearning.com and star ofShe’s The Boss.All episodes ofShe’s The Boss areavailable now onUSANetwork.comand the USA Network app.

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