The Website That Is Helping Companies Find Diverse TalentDiversity-hiring platform Jopwell debunks the 'pipeline problem.'

When companies say they don't have the resources fordiversity recruiting, it hurts our ears," says Porter Braswell, who spent years at Goldman Sachs, where he was regularly asked to help with diversity outreach. Nevertheless, diversity-light companies say it frequently, often invoking what is known as "the pipeline problem" -- a claim that diverse talent is a scarce resource and largely elusive.

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So Braswell and fellow Goldman alum Ryan Williams createdJopwell, a platform that connects black, Latino and Native Americanjob seekerswith career opportunities. "We want to say, "Jopwell is the pipeline, so you can't say there's a problem,'" says Braswell.