Entrepreneur Plus - Short White
For Subscribers

Should Entrepreneurs Write a Book to Become More Influential?Founders often think they need to write a book to propel their personal brand -- but does it really make sense?

ByAdam Bornstein

This story appears in theJanuary 2018issue of雷竞技手机版.Subscribe »

Federico Gastaldi

There's a lot of pressure on entrepreneurs to be not just great business owners but also great business minds. Writing abookseems like a logical path toinfluencerstatus. But is it?

Q: As an entrepreneur, is it important to write a book and become an influencer in order to take my business to the next level? -- Pete, Australia

This is a subscriber-only article. Join Entrepreneur+today for access

Editor's Pick

Related Topics

Business News

Christian Influencer Found Guilty of Defrauding Dozens, Ordered to Pay Nearly $90,000

Dana Chanel was the co-owner of two businesses that she heavily promoted to her 1.1 million Instagram followers.

Growing a Business

The Importance of Connecting Your Organization to Your Product and Users (and How to Do It)

How to ensure everyone in your organization is aligned with the company vision — and how doing so enhances both your workplace and the product development process.

Business News

These Are the Top 10 'Mega Airports' in North America, According to a New Report

J.D. Power's annual ranking named Detroit Metropolitan Wayne County Airport highest for customer satisfaction for 2023.

Science & Technology

5 Mistakes I Learned to Avoid When Working With ChatGPT

What I learned from using ChatGPT for business purposes day-to-day across my content websites.

Business Plans

How to Think Like an Investor When Preparing Your Pitch Deck

Here are some places to start if you are trying to raise money from a global or local VC firm.

Business News

'This Is So, So Disrespectful': Balmain Truck 'Hijacked' Days Before Paris Fashion Week, 50 Pieces Stolen

Balmain is set to debut its SS 2024 Collection in Paris on September 27.