Scaling Your Company to Always Serve Your CustomersResearch shows customers are increasingly fickle. And as companies grow, founders tend to forget that.

It should go without saying:Do not neglectcustomer service. It keeps customers happy and cash flowing, and it helps maintain the sort of robust and runningconversationyou need to better understand your customers and your industry.

Related:7 Essentials of Great Customer Service

And yet experts say they see it all the time: As founders struggle to monitor the overwhelming number of moving parts involved ingrowing a company-- product, marketing,office space, cash flow, supply chain, staffing, distribution, sales -- they slack off on customer service. Or they treat it like whack-a-mole, dealing with angry customers as they arise. Or they farm it out and forget it.