Can the 'Freemium' Model Work For You? Here's How to Know.Offering 'freemium' products can be a smart way to acquire customers and build a lucrative business, but it's not the right move for every company.

ByAdam Bornstein•May 31, 2018

This story appears in theJune 2018issue of雷竞技手机版.Subscribe »

When growing your business, it's important to figure out what model fits best for your business. Today, one popular strategy is the freemium model. Here's how to know if it's right for your business.

Q:I'm building an app, and I want to try a freemium model. Is this a successful strategy, or am I setting myself up for failure? -- Fabian, Sydney, Australia

Fabian,you're facing one of the biggest headaches of thedigital age. Turn back the clock 30 years, and the idea of giving away your product for free was almost unheard of. Today it's a staplebusiness model, used in some form by everyone from Dropbox toThe New York Timesto Match.com.

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