Unmasking The Truth Behind Spirit Halloween's Pop-Up SuccessSpirit Halloween expects to hire 40,000 seasonal workers and a 'record number' of pop-up locations this year — but how? Pop-up stores are harder to run than you think. Before you get any ideas about launching a pop-up business of your own, let's talk about the real entrepreneurial risks that are scarier than your favorite Halloween horror.
ByGene Marks•
Key Takeaways
- Pop-up stores are harder to run than a traditional business. Here's why.
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It's the spookiest time of year, and you know what that means! It's time for your annual visit to that localpop-up storeto buy your kids' — or perhaps your — Halloween costumes. But have you ever wondered about how — orif— these stores make money? On the face of it, a pop-up Halloween store seems like an easy way to make a buck. You open for a few months, grab the holiday buyers, set up shop and count your money until the following fall.
Spirit Halloween— a national chain running Halloween pop-up stores for the past 40 years — expects to hire more than 40,000 seasonal workers this year and is launching a "record number of locations," according to a recentpress release. 40,000 employees? Sounds like a great business, right? But, as anyone inbusinesswill tell you — nothing is as easy as it seems. And when you start digging into the details, running a pop-up store is, in many ways, harder than running a year-round business. How so? If you're thinking of doing something similar, first consider the issues.
