By Listening to Her Customers, This Entrepreneur Found a Larger Audience -- And a Greater Mission
Michelle Kennedy launched the Peanut app to help moms. But now, the app is out to help all women.
Michelle Kennedy arrived at lunch, nervous about the conversation she was about to have with her best friend. It was 2016, and Kennedy had just made a big career decision. She was going to leave her job as a tech exec and launch a newappfor moms. It was exciting — a new adventure, a massive market, a lot of potential upside.
But the downside was this: Her best friend, BBC journalistSophie Sulehria, had been struggling for years to have a baby. In fact, at the time, Sulehria had just completed her third failed round of in vitro fertilization, and it was taking a toll on her心理健康. Kennedy didn't want to add to the burden.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5 a month, you get unlimited access to all of Entrepreneur.com, including our premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve