For Subscribers
A Cognitive Scientist Reveals Why We Choke Under Pressure and How to Avoid It
Cognitive scientist and president of Barnard College Sian Beilock discusses how we "get in our own way" when it matters most and shares strategies to help prepare for success when the stakes are high.
ByAmanda Breen•Originally published
Few experiences are more frustrating: You spend hours, days, or weeks preparing for ahigh-pressuremoment — a presentation, an interview, a client pitch — and when it finally arrives,stressand anxiety get the best of you.
Instead of giving the performance you know you're capable of,you "choke."
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5 a month, you get unlimited access to all of Entrepreneur.com, including our premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve
