Gen Z Loves the Toyota Camry. Here's What Car Brands Boomers Love Most

S&P Global Mobility provides data on what types of each age group likes the most, based on car registration.

learn more about Gabrielle Bienasz

ByGabrielle Bienasz

Bloomberg / Contributor I Getty Images
Toyota dealership in Malaysia in 2021.

Gen Z loves a Japanese car.

Different generations love different cars, according to anew report by Insider, although some groups (millennials and boomers) are closer in taste than one would expect.

丰田凯美瑞(2023国防部elstartsat $26,200 while used versions from 2014 aregoingfor about $9,000) is a favorite of Gen Z (aged 18 to 24) as are two other Toyota models. Millennials and older Boomers both love the Toyota RAV4,an SUV with outdoor and hybrid versions.

Generation X is driving the Chevrolet Silverado. Boomers, which were spilt into two categories, also liked the Ford F-Series, a.k.a., the Ford family of pickup trucks, like the F-150 LARIAT, whose 2023 model starts atover$57,000.

A report from Hagerty, a company that insuresspecialty cars, also found that younger people are interested in Asian cars,particularly Toyotas.

"Gen–Z is the only generation who call Hagerty for insurance quotes on more Asian cars than European," the company wrote in a summary of the results.

Here's a look at the most popular cars for each generation using registration data broken down by age group from S&P Global Mobility, a market research firm with insights on vehicle registrations:

Generation Z

  • People aged around 18 to 24
  • Top car: Toyota Camry
  • Other popular models: Toyota RAV4, Toyota Corolla, Honda Civic, and Chevrolet Silverado

Millennials

  • People aged around 25 to 34 years
  • Top car: Toyota RAV4
  • Other popular models: Jeep Grand Cherokee, Chevrolet Silverado, Ford F-Series, and

Millennial and Gen X Cuspers

  • People aged around 35 to 44
  • Top car: Chevrolet Silverado
  • Other popular models: Toyota RAV4, Ford F-Series, Ram Tesla Model Y

Gen X

  • People aged around 45 to 54
  • Top car: Chevrolet Silverado
  • Other popular models: Ford F-Series, Ram, Toyota RAV4, and Tesla Model Y.

Boomers, Younger

  • People aged around 55 to 64
  • Top car: Ford F-Series
  • Other popular models: Honda CR-V, Chevrolet Silverado, Toyota RAV4, and a Ram.

Boomers, Older

  • People aged around 65 to 74
  • Top car: Toyota RAV4
  • Other popular models: Chevrolet Equinox, Honda CR-V, Ford F-Series, Chevrolet Silverado.

Silent Generation

  • People 75 and up.
  • Top car: Chevrolet Equinox
  • Other popular models: Chevrolet Silverado, Honda CR-V, Toyota RAV4, and Ford F-Series.
Gabrielle Bienasz

Entrepreneur Staff

Gabrielle Bienasz is a staff writer at Entrepreneur. She previously worked at Insider and Inc. Magazine.

Related Topics

Editor's Pick

Bad Weather Won't Ruin Your Vacation Anymore —One Company Will Pay You to Enjoy It Rain or Shine
Retirees Are Earning Up to $20,000 Per Month WithOne Fully Remote Side Hustle
An 81-Year-Old Is Suing Over an AllegedScheme That Caused Her to Lose Her Home of 3 Decades
Top Financing TipsAll Aspiring Franchisees Should Know
Is Your Leadership Style More Steve Jobs or Elon Musk?Here's How to Tell — And Why It Matters.
Business News

Jeff Bezos Was Caught on Video Dancing at Coachella, But It's His '$12 Amazon Shirt' That Has the Internet in Stitches

The Amazon founder and billionaire was with partner Lauren Sanchez and famous friends, Kris and Kendall Jenner.

Side Hustle

Retirees Are Earning Up to $20,000 Per Month With One Fully Remote Side Hustle

Quitting your day job doesn't mean you can't have an additional — and extremely lucrative — income stream.

Devices

这150美元两包的无人机可以帮助你成长Audience on Social Media

Cultivate an engaged following online with content recorded by this $150 drone two-pack.

Growing a Business

This Co-Founder Was Kicked Out of Retailers for Pitching a 'Taboo' Beauty Product. Now, Her Multi-Million-Dollar Company Sells It for More Than $20 an Ounce.

Childhood friends and Harvard grads Laura Schubert and Lillian Tung launched Fur to address the problem no one was talking about.

Money & Finance

7 Ways to Make Extra Income Even With a Full-Time Job

Want to make more money? Real estate investing, Amazon ecommerce and the sharing economy are waiting for you.

领导

Improving Yourself Takes 9.6 Minutes of Work Each Day

Micro-habits are the antidote to a chaotic world, offering a pathway to sustainable change.