Aman Gupta On Investors, Shark Tank And What He Looks For In An EntrepreneurGenerally, a company takes several years to endorse celebrities and personalities as their brand ambassadors. But if the brand is successful it is just matter of years. boAt is among them.

ByKavya Pillai

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

CEO and co-founder of boAt company is no short of a celebrity- entrepreneur after his appearance on the widely viewed reality show Shark Tank India, modeled after the American series under the same name. Aman Gupta is currently seen as a judge on Shark Tank India, alongside Namita Thapar, Vineeta Singh, Amit Jain, Anupam Mittal and Peyush Bansal.

船今天取得了巨大的成功,古普塔captured the market through his business strategies. Earphones, headsets, smart watches, air pod, bluetooth speakers and many more are the products through which boAt has touched consumer's heart. His hard work has definitely paid off. And so he is confident to say that his brand is ruling the market currently. Generally, a company takes several years to endorse celebrities and personalities as their brand ambassadors. But if the brand is successful it is just matter of years. boAt is among them. From crickets to singers and actors, boAt has on boarded famous personalities like Shikhar Dhawan, Hardik Pandeya, and KL Rahul to actors such as Jacqueline Fernandez, Kiara Advani, and Karl Tik Earl.

On Shark Tank

Gupta has been actively puting in money along before joining the reality show Shark Tank India. He has invested in many organizations and startups. Shark Tank India has become one of the most popular shows among people these days. The energy, ideas, and—everything is top-notch. The co-founder of boAt, with his great marketing strategies, has made his products the top choice of all. "Being an entrepreneur requires you to surf through different turfs in one go. This needs passion and love for what you are doing," he said at the Entrepreneur India Summit held in Delhi this year.

When asked about what he looks for in a candidate the Shark was quick to say his fellow Sharks in the show like Anupam who had invested more than he had in the he first season of the show was someone he observed. "In the first season I was keen on backing those who has an X factor. However I gradually in the second season observed Anupam and learnt how to go deeper into analysing the business, business plan and the big picture," he concludes.

Related Topics

Collaboration

Demolish Your Company's Silos to Unlock Organizational Efficiency – Here's How.

Here are several actionable steps to breaking down silos within your own organization to unlock the agility and strength that come from collaborative ecosystems.

Business News

Armed Delta Co-Pilot Indicted After Threatening to Shoot Captain 'Multiple Times' Mid-Flight

Jonathan Dunn was indicted on October 18 by a Utah grand jury.

Business News

A New Report Suggests the Retail Theft Narrative Is 'Overexaggerated' — Here's Why

"We have to acknowledge potentially ulterior, more opportunistic motives," the analysts wrote.

Business Process

3 Mindset Shifts That Will Turn Any Successful Company into a Significant One

从苏ccessful to significant requires critical mindset shifts — from income generation to value creation.

领导

When He Tried to Buy and Develop a Distressed Shopping Center in Baltimore, He Found an 80-Year-Old Legal Covenant That Banned Black Ownership. Here's What He Did Next.

Lyneir Richardson, co-founder and CEO of Chicago TREND Corporation, discusses the company's efforts to accelerate economic development in urban neighborhoods.

领导

The Pharm-er CEO: Sheetal Arora, Mankind Pharma

Pandemic was one of the toughest challenges for the company as it had to meet increased demand for products, remote work and create an IT infrastructure to support 15,000 people moving online, says, Sheetal Arora, CEO, Mankind Pharma