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Fo的3个步骤rge a Stronger Alignment With Your ClientWhen it comes to building strong relationships with clients, you must consider their unique worldviews to fully understand and meet their needs.

ByDrew McLellan

Opinions expressed by Entrepreneur contributors are their own.

Everyone sees life through a unique lens orworldview. This worldview becomes a starting point for every decision, feeling and action.

Yet, the subject of worldviews and their impact rarely enters into lead generation and client-nurturing conversations. As a result, PR and marketing leaders are frequently left scratching their heads and wondering why theycan't connect with prospectsor hold onto business.

The reality is that75% of peoplesurveyed in 2021 believe that companies must take a stand and positively impact society, not just drive more revenue.

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