Entrepreneur Plus - Short White
For Subscribers

Does Creativity Repulse You? Research Suggests It Might.Uncertainty is part of any creative process, but humans are hardwired to avoid the discomfort of doubt.

ByMatt Richtel

This story appears in theJune 2022issue of雷竞技手机版.Subscribe »

Nicolás Ortega

So you want to be a creator?

You have ideas. You think of them before you go to sleep. You've mentioned them at cocktail parties, to your spouse, to friends who have started businesses, to fellow engineers, to people who play guitar or do comedy at open mic nights. You have a family member who is a screenwriter. You've heard yourself say sheepishly, "I've had this idea…" or "Can I tell you my idea…" and then your voice peters out.

Or maybe you're not sure you have ideas. You sense that there could be one or twoinnovationsin your pocket.

This is a subscriber-only article. Join Entrepreneur+today for access

Related Topics

Starting a Business

鲨鱼坦克最成功的品牌之一n't Even Supposed to Be a Business at First. Here's How It Became One With $1 Billion in Lifetime Revenue.

Randy Goldberg and David Heath co-founded Bombas, a comfort-focused sock and apparel brand on mission to help those in need, after an eye-opening discovery on Facebook.

Leadership

5 Books That Will Change The Way You Think About Being an Effective Leader

Want to improve the way you lead? Learn from those who blazed the trails you hope to follow.

Business News

Katy Perry Is Fighting the Founder of 1-800-Flowers for a $15 Million California Mansion He Doesn't Want to Sell Her

The eight-bedroom, 11-bathroom estate sits on nearly nine acres in the Santa Ynez foothills in Montecito.

Living

Learn to Play Guitar with This $20 Training Bundle

Give the gift of music this holiday season.