4 Things You Can Automate in Your Email Marketing That Will Save You Time and Drive Sales

Companies use email for marketing because it's an effective way to reach their customer base through a channel they use most often. People spenda lotof time checking email — to the tune of143 minutes every weekday— making email one of the most direct lines of communication. Can you think of a better channel to nurture and guide customers down yoursales funnel? By 2023, email is estimated to generate almost$11 billion in revenue, so if you're ignoring email, you're dampening profit.

Email marketingis a beast of a topic that can require a lot of maintenance work without the right tools. Fortunately, there are some great automations out there that will make youremail campaignsmore effective and all-around easier. You don't have to do everything yourself when technology can help you drive results. Email marketing automation does the work for you and not only saves you time but also helps drive sales.

Related:Why Automated Email Marketing Is an Essential Tool for Small-Business Owners

Plan to use automation for your email marketing from the start

Planning youremail strategiesis a prerequisite for getting anywhere. Think you can just take a shot in the dark or wing it? That's a recipe for failure. Successful email marketers believe in thesix P's: Prior proper planning prevents poor performance.

Here are four things you can automate in youremail marketingand make your life easier from the start:

1. Set up your sign-up forms with an email validation API

Growing your email listisn't easy, so make sure you have several places where you collectemail addresses. A rookie move is to have an email sign-up that's buried away in a place people have to really dig and search. Instead, consider putting up multiple sign-up forms in prominent places.

One automation you don't want to forget is to connect areal-time email checkerthat will work in the background on all of those forms. If someone tries to sign up with invalid, disposable orabuse emails, they won't infect your list.

An email validation API not only detects those bad emails but also lets the person know if they've mistyped their email address. Furthermore, it will prompt them to enter it correctly so that you don't lose any leads.

Keep in mind that it's necessary to bulk verify your entire list a few times a year, even if you use an API on your sign-up forms. Find a good email validation service and upload your whole list to identify contacts that have gone bad. A good service can also let you know about the activity of your subscribers. If people aren't opening your emails, continuing to send them emails onlyhurts your email deliverability.

Related:Email Automation: Why You Need to Automate and How to Use It

2.设置自动双increa选择电子邮件se engagement

It's a very simple action that can keep all of the lukewarm or half-hearted people off of your list. It also stops someone from signing up with someone else's email.

Double opt-inmeans that an email is automatically sent to every valid sign-up. The email can welcome and thank thenew subscriber, then let them know that they need to confirm their interest. All they have to do is click the unique link they receive via email.

Spammersare known to target email lists that use the increasingly obsolete single opt-in method and are therefore easier targets. Protect yourself against these risks by using double opt-in automation. You don't want half-hearted readers. If they don't care enough about your emails to click a link, it's perhaps worth asking: What are the chances ofconverting someonewho is already that uncommitted?

Related:5 Automated Email Marketing Messages You Should Be Using

3. Set up trigger emails to save time

Suppose a customer gets on the chatbot or phone support to ask a question, troubleshoot or make a purchasing decision. You could set up anautomated trigger emailthat asks them if they were satisfied with the experience. First, this lets you know how your support orsales teamis doing. Also, it gives you a chance to fix a situation that didn't go the way the customer hoped it would.

Think about all of the potentials for trigger emails. Let's say you ship items to a client throughout the month before the invoice goes out. You could automate monthly email invoices. Also, you could send receipts of purchases or monthlydonationstononprofits.

Chances are there is an email automation you can set up for most things at your business. It takes some work to activate them but will save lots of time in the long run.

Related:Why Email Marketing Is Better for Your Business Than Social Media

4. Set up drip campaigns to get the desired result

Drip marketing campaignsare a series of emails that targetspecific customersbased on where they are in their various buying journeys. You can set these up automatically based on an action they take (or don't take) or a change in their status.

Let's say someone starts to make a purchase at youronline storebutabandons the cartwithout completing the purchase. What if they received a steady "drip" of short emails that would get them to return to the cart and check out?

That's what a drip campaign is — and it can pay off. If the customer completes the desired action, they're taken out of the drip campaign.

You could use thesedrip emails目标的人利用免费赠品you offered, such as a white paper, audio download or pictographic. If someone signed up for a webinar or live stream, you could automate some steady emails to solidify the relationship or suggest complementary products.

This kind of automation saves your mental and time resources. Just write these drip campaigns cleverly and strategically. You should also arrange the emails in a sequence that makes the most sense. That way, you can use your drip campaigns indefinitely with an occasional tweak.

Related:4 Ways to Use Drip Email Campaigns to Drive Conversions

Put in the work to make email automations work for you

All of these automations take time to plan and put together. As the saying goes: "haste makes waste." So setting up your email automations should be careful and well thought-out. If you have to go back and rewrite or rethink a great deal of it, you'll be frustrated and waste a lot of time in the long run. The key to using email marketing automation is to be meticulous and get it right the first time. From then on, a great deal of the work is taken care of for you. You'll have more time to look at yourmetricsand think about how to make things better.