Josh Halpern沙克的大鸡大乐趣和BIG IdeasInterview with Big Chicken CEO Josh Halpern about big fun and big work with Shaquille O'Neal, opening a restaurant in space, and moving as one team with one dream.

ByShawn P. Walchef

Key Takeaways

  • Grow the Brand, Grow the People - Josh Halpern has always been about building brands. To Halpern, his success is attributed to his understanding of the brand being a representation of the people building the brand. Throughout the various teams he has built there is a common thread of the people involved wanting to enjoy life and work.
  • Big Fun with Shaq - Shaquille O'Neal is a robust personality, and has an equally as robust business portfolio. Josh Halpern, fortunately, is able to see both while working with Shaq, who ensures that fun is involved in every business venture.
  • One Team, One Dream - Josh Halpern has had a journey that includes quite a few "you're not gonna believe this" moments, which started with him answering a call from an unknown phone number that began with a Las Vegas area code (702). That call led to him being a part of another successful team and changed his plans.

Opinions expressed by Entrepreneur contributors are their own.

Josh Halpern, CEO ofShaquille O'Neal'sBig Chicken, has a track record of building successful brands with successful teams. That's why Shaq, the Big Man himself, tapped Halpern to beBig Chicken's first top executive.

Big Chicken is a fast-casual restaurant chain that was co-founded by NBA legend Shaquille O'Neal. Big Chicken fuses Shaq's home-cooked childhood favorite foods with popular flavors of the day.

The CEO Josh Halpern is a builder of teams, systems, and people. He has a track record with successful brands and creating diverse teams with a common thread of enjoying work and life.

"Think about 'what is a brand?' A brand really is the people that build the brand," Halpern says to Restaurant Influencers host Shawn Walchef ofCaliBBQ Media. "It's a type of person that wants to leave their jersey in a better place when they come off the field. Right? And that's really what I've sought to do."

A partnership with esteemed athlete and engaging media personality Shaquille O'Neal onBig Chickenhas proven to align seamlessly with the common thread of the other teams Halpern has built.

"One of the things that they said before I got here is we're going to be about big fun and whatever that looks like..." says Josh Halpern about joining Big Chicken as its first chief executive officer.

One example of that mindset coming to fruition is Big Chicken having placement on Carnival Cruise Ships, where Shaquille O'Neal is officially the Chief Fun Officer.

"Working with Shaquille is unbelievable. It's a ton of fun. It's challenging. It's rewarding."

Before joining Big Chicken, Josh Halpern worked in various marketing and sales roles at companies like Anheuser-Busch. His career trajectory has been filled with big moments. And his path was changed forever with a single chance phone call.

“我只是想back to that day in 2015," he remembers. "Random 702 number calls. Imagine if I don't pick up that call from Perry Rogers (JRS Hospitality)... I would be selling Budweiser somewhere in the US right now instead of doing what we're doing in Big Chicken. "

What they're doing is building a dominant food franchise with Big Chicken.

With Josh Halpern's unwavering leadership and Shaq's vision and spirit, Big Chicken is merely scratching the surface of what it will become.

Big ideas lead to big things.

***

ABOUT RESTAURANT INFLUENCERS:

Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.

Toast — Powering Successful Restaurants. Learn more aboutToast.

Restaurant Influencers is also supported by AtmosphereTV - TV to Enhance Your Business.Try AtmosphereTV.

Wavy Line

Shawn P. Walchef is the founder ofCali BBQ Media, podcast host, business coach, and proud dad. Since opening Cali BBQ in 2008, he has grown his San Diego restaurant and media company into a global brand using digital tools and smartphone storytelling.

As a restaurateur who opened during the Great Recession, Shawn learned to use the power of the Internet to stay in business. During the Pandemic, Cali BBQ developed a scalable growth plan that is three times more profitable than the traditional full-service restaurant model.
Emailshawn@calibbq.mediato get in touch.

More from Restaurant Influencers

Pepper Lunch Team on Seizing Unique Opportunities for Global Growth

Lawrence Longo of Off the Menu on the Secret to Business Partnerships

Joy Zarembka of Busboys and Poets on Inviting Customers to Take a Deliberate Pause

Steve Chang of Copa Vida on Building Organic Community in Coffee Shops

Related Topics

Business News

'So Very Tragic': Coast Guard Calls Off Search For Man Who Jumped Off Cruise Ship

The man has been identified as 30-year-old Jaylen Hill.

Business News

'Truly Unprecedented': If You Are Hoping to Score a Lionel Messi Soccer Jersey, You Are Going to Wait a Very Long Time

The soccer superstar's authentic Inter Miami jersey is sold out through October.

Business News

Google Engineers Rake in Big Bucks with Base Salaries up to $718,000, According to a New Report

The data comes from an internal spreadsheet shared among Google employees, comprised of information from over 12,000 U.S. workers for 2022.

Starting a Business

How This Coach Helps His Clients Become 7-Figure Earners

Learn how to create a resilient, future-proof business with Seth Czerepak.

Business News

'The Most Effed Up Thing Yet': Bethenny Frankel Slams T.J. Maxx After She Accidentally Buys Fake Designer Shoes

Frankel purchased counterfeit Manolo Blahnik shoes for a steep $868 at the retailer.

Growing a Business

7 Ways to Earn Passive Income From Work You Have Already Completed

Make more money by implementing these techniques to profit more without having to reinvent the wheel and break through your income ceiling.