Entrepreneur Plus - Short White
For Subscribers

How the Founder of Baked by Melissa Recovered From Her First Holiday Sales DisasterMelisa Ben-Ishay talks about her first big mistake (during the holiday rush!) and what it taught her about prepping for sales spikes.

ByJason Feifer

This story appears in the2017年12月issue of雷竞技手机版.Subscribe »

Ashley Sears Photography

This is an episode of our podcast,Problem Solvers. Each week, an entrepreneur reveals how they overcame an unexpected problem in their business -- and were happier and more successful as a result. The show is hosted by Entrepreneur's editor in chief, Jason Feifer. Listen below, or subscribe oniTunes,Google Play,Stitcher, or wherever you get your podcasts.

Theholidayscan be a killer. For many entrepreneurs, particularly those inretail, the stretch between Halloween and New Year's is whenteams get stressed, systems get strained and even the smallest inefficiencies can amplify into crises. If a young company builds itself well enough to survive into January, it'll be in great fighting shape for the rest of the year. If it can't, it won't. And that was the crossroads Melissa Ben-Ishay found herself in back in 2009.

This is a subscriber-only article. Join Entrepreneur+today for access

Editor's Pick

Related Topics

Business Ideas

55 Small Business Ideas to Start in 2023

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2023.

Devices

Get This 4-in-1 USB-C Charger for Apple Devices for $19.99

Get this useful, lightweight charger for a great price (regularly $29).

Business Solutions

Get MS Office for Mac and Rosetta Stone for $199.99 (reg. $518)

Boost your skills and take advantage of these lifetime deals on sale for a limited time.

领导

A Guide to Effective Crisis Leadership — Key Steps to Lead Your Team Through Turbulent Times

The essential strategies and skills required to be a successful crisis leader and guide your organization through difficult times.

Business News

These NYC Roommates Created a Fake Restaurant and Accidentally Garnered a 2,000-Person Waitlist — So They Opened a Pop-up for Real.

The Gen Z'ers dubbed their apartment "Mehran's Steak House" on Google Maps during the pandemic.