Publicist Reveals Shocking Bad Behavior From Clients and How to Form a Relationship That WorksCould your tone with a publicist be hurting your PR outreach? Here's what publicists won't tell you the next time you treat them as a paid minion.

Your publicist and PR team can be your best or worst advocate. Much of your success depends on how you manage the relationship with them.

相信它或not, publicists are people too and they actually feel and act on those emotions. If they feel indebted to you, or believe you're trying to help them succeed, the best publicists will move mountains for you. And if they feel you are secretly sabotaging their work or not supporting them, who knows what they might say when you're not around.