From His Parents' Kitchen to the King of Kombucha: How GT Dave Built His Empire
Hint: There was no business plan involved.
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As the founder and CEO ofGT's Living Foods, GT Dave may be known as the "King of Kombucha," but when he started his brand, he was just a 15 year-old working out of his parents' kitchen.
Growing up in a nutrition-conscious household, GT was embarrassed when his parents started brewing their own kombucha.
"I cannot say it was love at first drink," GT jokes. Their home brew slowly grew on him, however, and by the time GT left high school, he had concocted his own formula.
没有正式的培训,没有生意plan, GT pitched his new brand to local health stores, carefully measuring each label and polishing the bottles by hand.
"The energy that you put into everything you do is a reflection of how people are going to interact with it," GT says.
Today, GT has revolutionized the beverage industry. As the sole owner of GT's Living Foods, his booming business is now worthover $900 million and growing, something he attributes to his deep passion for the product.
In this episode ofHow Brands Are Born,see how GT's inspiring persistence proved to be more valuable than a formal education.
How Brands Are Bornis presented byCardone Ventures, in partnership withOriginal Stories Media. Learn howGrant CardoneandBrandon Dawsoncan help your business transform and scale to 10X levelsHERE.
