May 2005
What Lies Beneath
Today's consumers no longer fit into yesterday's molds. Here's how to get a grip on the new demographics--and get inside your customers' heads.
Seal the Deal
Negotiating can be difficult, but sharpening your skills in advance will put you on top.
Family Ties
You call it Jaguar; I call it Lincoln . . . How to choose between automotive cousins
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Home Stretch
Will PC-makers' move into home electronics leave thin support for your business PCs?
Ain't It Clever?
Spark your marketing genius by reading about what other innovative entrepreneurs are up to.
The Kid's Got It
Not afraid to ask for advice, this self-starter is already making waves in the IT field.
Lose That Weight
The features and the size will get you on the thin-and-light laptop bandwagon.
Minority Rules
Ethnic minority groups are stepping up their online activity. Do you have what it takes to meet their needs?
Middleman
One man's local e-mail list becomes a community marketplace and information treasure trove.
eBay Made Easy
Ready to start an eBay business? These 5 simple steps will get you on your way.
Explore These Three Ways to Innovate Your Business
Small businesses make big impacts when they keep innovation in mind.
The Right Stuff
种族ahead of the competition with the smartest software to help build and better your business.
State of Service
Don't ruin your reputation--provide top-notch customer service to help your business thrive.
Do You Copy?
The latest crop of workgroup copiers have more features than ever.
Back in Black
The VC industry is fattening up again--but what does this mean for your business?
Passing the Buck
If you're asking employees to manage their own benefits, you could be asking for trouble.
Novel Idea
A gritty novel takes a former drug dealer from prison to her own publishing business.
Shout It From the Rooftops
Ensure maximum exposure for your new product or service by becoming a public speaker.
Inside Job
Need a fresh perspective on projects, markets and more? Chances are, the answers you need are right under your roof.
Size-mology
Corporate refugees can be a boon to a small business--as long as you both know what to expect before jumping in.
New and Improved
Products that make life easier are all the rage. Your next big business idea may be making a good, everyday item great.
Timing Is Everything
Is it ever too early to plan? Give your startup an edge by mapping the next 10 years now.
Love and Business?
Following these four tips can help spouses run a business without ruining their marriage.
Access Hollywood
A staffing franchisee carves a new niche in showbiz--and finds fame in his own right.
Hit the Floor
Entrepreneurship floors in universities let students live their businesses 24/7.
Developing a Positive Reputation
How to be the entrepreneur everyone wants to do business with
Safety Net?
Insurance companies are offering plans that move beyond traditional long-term care. But do they really protect your assets?
Get Smart
Is your cell phone passing the test? Smartphones are the latest, greatest, all-in-one gadgets--and they're only getting better.
Leaping Into Action
FrogPad uses vendor relationships to jump-start its financial success.
Piece of the Pie
If your industry's facing consolidation, forming your own holding company may keep your business from getting swept up by the big guys.
Bridge the Gap
When risks are high and cash needs are immediate, a convertible bridge note provides a solution everyone can live with.
Money Buzz 05/05
Male vs. female startup costs, smaller workforce=larger income and more
Pet Project
How one former veterinarian wowed major pet-product retailers--and got her invention on their shelves
Bags to Riches
A handbag creator uses home parties to reach multimillion-dollar sales.
The Price Is Right
Price is often the first thing on your customers' minds--so you need to think about it, too. Name your best price with these key strategies.
Service With a Smile
Not sure how to market your service business? Focus on these 5 tips for bringing in new customers, and you'll be glad you did.
The Name Game
Get friendly with your prospects by including their names--and personalized content--in your marketing e-mails.
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