August 2005
Behind the Magic
How do stellar sellers work their magic? From the first cold call to closing the deal, discover the top sales secrets of some seriously successful salespeople.
Running Dry
If funding for small business investment companies dries up, who will suffer?
Student Services
Providing services for fellow students can be a very smart business move.
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Mass Appeal
A local buying program could be the key to getting your product on the shelves of major merchandisers.
Guiding Light
A good sense of style--and smell--helped a candle-maker fire up his business.
Today's Specialist
Microsoft aims to serve up support for small businesses with a new training program.
The Truth is Out There
不要掉进的陷阱躺你的补偿titors, and don't just take it if they lie about you.
Sole Provider
The shoe fit for this fashion maven when it came to designing sky-high heels.
12 PR Myths--Busted!
Are these 12 media myths killing your public relations plan? Find out how to get media-savvy--fast.
Listen Carefully
Knowing what startup advice to take and to toss is important. Hear what others live by.
Beating the Sophomore Slump
Don't let a successful first year distract you from attracting new customers.
A Day in the Life
Tag along with these 3 franchisees for a day, and see what it's really like to own a franchise.
Scratch a Niche
Targeting a narrow customer base with a niche business could be your key to success.
Build Your Newsletter's Subscriber Base
Have a great e-newsletter, but not enough people to share it with? Build your subscriber list with a co-registration campaign.
Fees Reducing for Mutual Fund Investing
Mutual fund companies are finally beginning to reduce their fees, but you may not feel much of a difference.
Shock Value
Can a controversial ad get customers to notice your great offer? It worked for this company.
Sell Customers on Who You Really Are
To really make an impression on your customers, don't just memorize a sales pitch--let them see your heart and soul.
In the Mood
When and where does your advertising work best? Use these contextual-advertising tips to set the scene and snag prospective buyers.
The Waiting Game
Lingering behind put this couple ahead of their competition in a new market.
Homing In
The call center may become a thing of the past--home-shoring is poised to make its mark on the economy. What's in it for you?
Are You Liable for Your Employees' Bad Actions?
Is a misogynistic manager liable for harassment?
Mind Over Matter
Tae Kwon Do-practicing techies harness the power of martial arts to solve problems.
Clicks to Bricks
Ready to take your e-tail site to the next level? Get out of the virtual realm and into the brick-and-mortar marketplace for maximum profit.
A Penchant for Profits
Surviving rapid top-line growth requires a bottom-line focus to keep things under control.
Just Say No?
More big companies are refusing to give Wall Street quarterly earnings guidance. Should small firms jump on the bandwagon, too?
It's a Win-Win
Whether you're having a capital crisis or need funds to support growth, your customers may be an unexpected financing source.
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