Marketing
Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.
Want More Customers? Use This Simple 5-Step Process to Create an Irresistible Pitch
It's not hard to get customers to "yes" if you know what they need.
How Experiential Marketing Events Can Skyrocket Your ROI
Here's how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI.
How PR and SEO Can Converge to Supercharge Your Online Exposure
Boost online visibility and improve search engine rankings by integrating public relations and SEO strategies.
More Posts on Marketing
How a Strong Personal Brand Can Justify Charging a Premium
A strong personal brand enhances the ability to charge premium prices by elevating perceived value and exclusivity and plays a crucial role in amplifying PR efforts, standing out in a saturated market, and establishing credibility and opportunities across various industries.
11 Google Ads Hacks That Have Taken My PPC Results to the Next Level
Google Ads isn't dead — far from it, actually. Here's how to make the most of this popular yet under-appreciated advertising platform.
Why Clients Feel Overcharged by Marketing Agencies and How to Fix It for Good
Are marketing agencies breaking the bank without delivering the promised results? Dive into the client's dilemma as we uncover the true cost of agency services and explore strategies to bridge the gap between expectations and reality.
How to Build a Marketing Function During the Early Stage of Your Startup
Don't settle for an agency doing grunt work and simply taking orders; make sure they can proactively define a marketing strategy to get you several steps further on the growth path.
A Culinary Renaissance in Southern California
Viet Nguyen, CEO and executive chef of Kei Concepts, is building a legacy. Although his business encountered several challenges, his loyalty to his personal mission, supportive staff, and hospitality-centered business model is making an impact on his customers, community, and industry.
A Complete Guide to Local Keyword Research
In this article, we'll discuss the benefits of local keyword research and provide a step-by-step guide to help you conduct it.
10 Expert Principles For Designing Better Customer Service Satisfaction Surveys
Do you truly want to know how customers view your customer service (and can handle the truth)? If so, here's a 10-point consultation that will help you do exactly that through improved customer survey design and proper deployment and follow-up practice.
Nail That Sale — Top 10 One-Liners to Go From Salesperson to Trusted Advisee
To win the sale, you sometimes have to take off your sales hat and think differently.
Running a Profitable Restaurant Is Not Easy. But Coach Chip Klose Has a Plan for You.
Author and restaurant coach Chip Klose discusses his method for making 20% profit in the restaurant business.
How to Craft a Bulletproof Sales Strategy That Will Survive Any Economy
Discover five strategies for creating a sales process that remains strong even during challenging economic times.
Pros or Pretenders? How to Choose a Reliable PR Agency in 6 Steps
With a multitude of names vying for clients' attention, how can you be certain that you're selecting a dependable PR contractor?
