Business Name - Page: 4

Get Over the Business-Naming Hump With These 5 Strategies

For help with one of the biggest challenges for a new startup, a branding expert provides some surprising insights.

Peter Gasca

Peter Gasca

5 Must-Use Tools for Brainstorming Company Names

Determining a business name in an uninspiring conference room or over a glass of wine, just isn't going to cut it. Here are a few tips on unlocking your creative juices – and finding a name you love.

Alexandra Watkins

Alexandra Watkins

7 Terrible Naming Mistakes Entrepreneurs Make

Your company name will get used more and last longer than any other investment you make in your business. It's important that you get it right the first time.

Alexandra Watkins

Alexandra Watkins

Does the Name of Your Company Matter?

Snap judgments can spell disaster for individuals and businesses with the wrong names. Here's what to consider.

Ilya Pozin

How I Finally Snagged My Dream Domain Name

One entrepreneur explains how she was able to get the perfect URL for her startup and what lessons she learned along the way.

属a Grigore

属a Grigore

Isis Mobile Wallet Changes Name to Distinguish Itself From Terror Group

As the terrorist organization ISIS dominates international news, a mobile wallet company with the same name is now calling itself "Softcard."

Kate Taylor

Kate Taylor

How to Name Your Startup

Three tips for accomplishing one of the most important and difficult parts of launching a business.

Joel Gascoigne

Joel Gascoigne

3 Tips for Naming Your Business in the Modern, Mobile World

Before you spend hours agonizing over what to call your company, consider these three tips.

Peter Gasca

Peter Gasca

U.S. Deals Harsh, But Not Fatal, Blow Against Washington Redskins

Patent office rules that NFL team's name is 'disparaging' to Native Americans.

Jaia Thomas

Jaia Thomas

3 Routes to Register Your Business Name

Your name is your brand, so it's important to protect it. Oh, and it's the law.

Nellie Akalp

Nellie Akalp

Growing Your Business When You Can't Trademark Your Name

Lack of a trademark your name doesn't have to stop your company's growth.

Karen Tiber Leland

Karen Tiber Leland

How Entrepreneurs Can Avoid Microsoft's SkyDrive Trademark Misstep

Follow these expert tips for naming your startup and protecting your brand from trademark infringement.

Ashley Lee

Ashley Lee