Chipotle
Chipotle Investors Propose Ousting Founder as Chairman
By stripping board leadership from Ells, who is also co-chief executive, investors would like to institute an independent chair.
After A Failure, What Makes Customers 'Trust' Again? And Can Chipotle Pull It Off?
When you construct a safety policy, first and foremost, make it personal.
Chipotle's Rewards Program Is so Flawed They Don't Know Who Is Eating Their Free Burritos
You can't just throw free burritos at the problem, Chipotle. The reactive marketing plan is too little, too late.
With its New Ad, Chipotle Wants to Make You Forget Its Troubles and Fall in Love Again
The embattled restaurant chain put out a charming advertisement amidst legal trouble for a top exec.
Chipotle's Loyalty Program Is Broken and Here's Why
Customer loyalty programs for brick-and-mortar businesses offer a great quid pro quo: crucial customer information.
A Man Is Eating Chipotle for 366 Days Straight -- Start Up Your Day Roundup
Plus: Amazon is cracking down on fake reviews.
McDonald's Is Moving Its Headquarters to Oprah's Old Studio Campus -- Start Up Your Day Roundup
Plus: Instagram adds new tools for businesses.
Chipotle Hires Former Critic to Help Improve Food Safety
David Acheson, a former official at the U.S. Food and Drug Administration and the U.S. Department of Agriculture, was brought on as an adviser.
Chipotle's E. coli Outbreak Brings Company Down to Earth
The fast-casual restaurant chain is now using more widely-accepted marketing methods.
Have You Heard of America's Best Rated Tex-Mex Restaurant?
According to this survey, it's not what you'd expect it to be.
Chipotle's CEOs Take Massive Paycut Due to E. Coli Crisis
They still received nearly $14 million each.
Chipotle Is Spending an Astronomical Amount of Money on Free Burritos
The burrito eatery's executives said Wednesday that the free food offers have been helping to drive traffic in the wake of two E. coli outbreaks that have sent the chain's sales plunging.
绿色和These St. Patrick's Day-Themed Foods -- Start Up Your Day Roundup
Plus: If you get too rowdy from the day's celebrations and start drunk tweeting, your computer may be able to tell.
Chipotle Shuts Down Massachusetts Store After Workers Fall Ill
The restaurant in the town of Billerica, outside Boston, was closed for a full cleaning, a company spokesman said.
Why Chipotle Is Closed for Lunch Today
Franchisees are supposed to use the time to go over new food safety procedures after multiple E. coli cases.