Connecting with Customers

Science & Technology

Bot or Person? The Customer Automation Conundrum.

Frustration with "touch one for this, two for that'' may be driving away customers. Helpful automation geared to your demographic will bring them back.

Thought Leaders

3 Sales Lessons from Eric Cantor

You won't go further if you forget the people who got you where you are.

Marketing

The Shocking Truth: Customers Don't Want to Engage With Your Company

When it comes to brand loyalty, values are worth more than engagement.

Marketing

Have We Met Before? Getting to Know Your Online Customers.

Nearly all visitors to ecommerce sites are anonymous. By cleverly sifting through the data, few are unfamiliar for very long.

Business News

7 Ways to Get People to Take You Seriously

如果你要完成任何事情business, you need people to respect you. Here are some tips.

Branding

5 Ways to Get People to Remember You (And Your Company)

In a sea of companies and entrepreneurs, it is easy to get lost in the crowd. Here are a few pointers on how to stand out.

Business News

7 Tips For Getting Good at Spotting Trends

In order to succeed in business you need to anticipate what your market will want or need before it's completely obvious to all. Here's how.

Marketing

How Often Should I Update My Website?

Despite what you may have heard, for many businesses, daily updates don't make sense.

Marketing

There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

A compelling brand story gives your audience a way to connect with you.

Marketing

10 Advanced Facebook Tips and Tricks

If you want to get the most out of your time and money in Facebook, then take it to the next level with these 10 strategies.

Marketing

3 Ethical Ways to Boost Positive Online Reviews

A look at the strategies some entrepreneurs are using when generating and making the most of their customers' comments.

Social Media

The Best Way to Win Repeat Customers

In this special 'Ask Entrepreneur' feature, entrepreneur Gary Vaynerchuk explains why you should focus on farming instead of hunting when it comes to getting that new customer to buy again.

Marketing

Gary Vaynerchuk on Keeping it Real With Customers

In this special 'Ask Entrepreneur' feature, insight on how to develop relationships without appearing overly aggressive.

Marketing

5 Sales Tips to Recharge During the Lazy Days of Summer

Sales pro Grant Cardone says when others go to sleep, you need to wake up. Here's his advice on how to work smarter to boost sales and gain a competitive edge.

Branding

Beauty Businesses on Wheels

Small beauty-product marketers are extending their reach by going mobile. Here, a look at the benefits and what you can learn from these four-wheeling entrepreneurs.