Consumer Psychology
The Intersection of Psychology and Marketing
The fun part about marketing is the opportunity to discover new ways to trigger favorable emotional responses from consumers.
Online Reviews Are the New Social Proof
Star ratings and testimonials from strangers influence behavior and buying habits. It's time to start managing the conversation around your brand.
3 Steps You Can Take Now to Unlock Your Inner Innovator
Ignore real-world limitations and you're a lot likelier to visualize the ideal solution.
How to Build an ECommerce Store For Your Retail Clients
Delivering on such a demand is way too common and simpler now.
Content Marketing Isn't Really About Your Content
Creating 'killer content' demands that you look past content itself to the consumer behaviors you wish to create.
6 Ways To Increase Your Brand's Online Credibility
Instantly boost consumer trust with third-party awards, customer reviews and messages directly from your founder or CEO.
The Unconscious Power of Brands
As you design your marketing, have you considered the emerging field of neuromarketing?
Marketing Tricks Every Startup Should Follow
Startups place marketing on the second step of the growth strategy, losing out on critical components that accelerate business growth.
A Better Understanding of Consumer Psychology Will Earn You More Online Conversions
The five stages of the customer conversion process are as follows: attention, intrigue, evaluation, trust and compulsion. Follow them diligently.
3 Ways to Use the Power of Persuasion in Your Marketing
Persuasion requires the ability to alter not just action but attitude.
8 Psychological Insights Into the Brain That Will Improve Your Marketing
The more you know about the human mind, the better you'll be able to sell.
To Get a Premium Price Exceed What Your Customer Expects
The most successful brands can routinely charge more for comparable products because they never disappoint their customers.
A Primer on Price Splitting: Why You Should Beware
Do you understand the many extra charges you face in this era of searching out the Internet's 'lowest price' ?
Effective Marketing Appeals to Emotions Instead of Reason
Don't waste your advertising dollars telling people your product is better. Explain why they need it.