Data Analysis
How Data Can Improve Outdoor Advertising
Organizations that use data-driven insights to inform their outdoor advertising strategies typically experience a 10% to 30% improvement in overall marketing performance.
How to Elevate Your Market Research Strategy for Better Decision-Making
Here's how integrating market research platforms can enhance your strategy and provide deeper insights for better decision-making.
Data Security: How To Protect Your Most Sensitive Asset
It is indisputable that data is one of the most valuable assets in the business world. In light of this, it should be no surprise that it is being exploited and capitalized upon. So, let's explore the most effective methods for protecting and safeguarding business data within an organization.
Why Data Needs to Be at the Center of Your Organization
When data is at the heart of everything teams do, they will drive better decisions and business performance.
Here's How Data Analytics Is Improving Dining Experiences While Helping Increase Revenues for Restaurants
At a restaurant, key data points are generated each time an order is placed and payment is made. These data points help restaurants craft the perfect consumer response.
70% of Businesses Fail Within 10 Years. Use the Power of Financial Data to Avoid Being One of Them.
Learning how to collect and use financial data to drive your business is critical to the long-term health of your business. Here's what you need to know.
Your Mobile App Needs AI. Here Are 3 Ways to Harness Its Power (and Why It Matters).
For business owners with mobile apps, machine learning can change the game for your company. Here are a few insights on how to incorporate AI in your mobile app and why it's critical to your future.
A Complete Guide to Using Predictive Analytics in Your Business
Let's explore predictive analytics, its importance in the business world, and how we can leverage it for our business with this step-by-step guide.
5 Ways Ecommerce Businesses Can Keep Their Customer Data Safe
Data security in ecommerce is of utmost importance if you want repeat customers. Here are five ways to help ecommerce businesses keep their customer's data safe.
Advertisers Are Focused on Feelings. Why Does That Matter?
Brands need to understand how mood-based ad targeting impacts consumers.
The Beginner's Guide to Understanding Data Science and Machine Learning
Learn the concepts of data science and machine learning, their special relationship and a few practical examples.
3 Kinds of Ecommerce Data Insights Brick-and-Mortar Retailers Must Use to See Significant Growth
Learn more about how you can optimize your brick-and-mortar experience.
3 Ways to Transition Your Company Into A Data-Driven Culture
One of the major stumbling blocks to AI adoption among organizations is the lack of a data-driven culture. Here are three ways organizations can become more data-driven to leverage AI better.
You Have to Tap Into Your Customers' Subconscious to Keep Them Coming Back. Here's How.
Habits are made, not born, so you have to work to make using your product a subconscious act for consumers.
How to Give Customers the Digital Experience They Crave
Eliminating digital experience blind spots will ensure your brand's success. Here's how.