Entrepreneur Books

Making a Change

How to Make the Entrepreneurial Economy Work for You

Find out why embracing -- rather than resisting -- change can help you succeed as an entrepreneur.

Marketing

How This Direct-Mail Piece Packs a Small But Powerful Punch

Postcards can't hold much copy but when done right, you'll see your business grow.

Growing a Business

How Not to Benchmark Your Way to the Bottom

Benchmarking is a logical addition to most companies' toolkits -- until you start rejecting any unique ideas. Here's how to find out what others have done and still keep it fresh.

Marketing

The Secret to Getting Direct-Mail Prospects to Reply Immediately

Follow these tips, and you'll soon see replies flooding your mail box.

Marketing

The Hands-Off Method of Online Marketing That's Both Fast and Easy

You don't have to do all the work yourself when it comes to marketing your passive income site. That's where affiliate marketing comes in.

Marketing

Why You Don't Want to Fail This Direct-Mail Test

To measure the success of your direct mail efforts, you've got to test your campaigns first. Follow these guidelines to get the most bang from your buck.

Employee Experience & Recruiting

Why Your Employees Don't Have to Be Happy to Succeed

Do you want your company to be a strong competitor in the marketplace? Then here's what you really need to do to help your employees succeed.

Thought Leaders

Go from Day Job to Dream Job with These Reads

From Betches to Big Data, the team at Entrepreneur Press recommends their March reads that cover all the adulting advice your guidance counselor should have told you.

Starting a Business

如何Intellectual Property Can Create an Income Stream Even When You're at Work

Using intellectual property to your advantage can become the perfect side hustle, one that generates income even when you're not around.

Marketing

The 5-Step Plan for Turning Prospects Into Customers

Using this five-step plan can help you write powerful, persuasive copy that attracts your best customers.

Starting a Business

Goldmine or Dud? These 3 Ecommerce Options Are Best for Passive Income Entrepreneurs

Not all online storefronts are created equal in the world of passive income. These three can help provide the profits you're seeking.

Employee Experience & Recruiting

4 Ways to Put Your Employees on a Fast Track Out the Door

If you want to keep those hard-working, loyal employees of yours, here are 4 behaviors to avoid.

Marketing

Looking for Leads? These 4 Direct Mail Offers Are Your Answer

When it comes to lead generation, there are only four types of leads that work.

Marketing

3 Clever Ways to Identify the Customers Who'll Generate Your Passive Income

You can't make money if you can't find people to sell to. These three tactics will help you zero in on the target markets for your passive income products and services.

Living

True Stories That Will Make You Look at the World Differently

With a focus on diversity and inclusion, the team at Entrepreneur Press® recommends stories they read in February that all entrepreneurs need to hear.