Market Research

Marketing

5-Step Guide to Crowdsourcing Like a Pro

Make sure your audience loves your product before you even make it.

News and Trends

Impact Of RERA On Property Prices

As per the Act, all the projects will now be sold based on carpet area and not the super-built-up area. The former is typically 25-30 per cent less than the latter.

Starting a Business

How Entrepreneurs Can Conduct Primary Market Research

The entrepreneurship community has lagged behind in incorporating primary market research into startup formation, which is a significant missed opportunity.

Innovation

How to Avoid Getting Fooled By Trends

These three common misinterpretations can lead to false hopes and product failures in the healthy and wellness industry and beyond.

Business Ideas

我想出了一个百万美元的生态mmerce Idea in 20 Minutes

If people are lining up for a product, figure out how to make the line shorter and they'll buy from you.

Marketing

How to Know What People Are Asking

Author Jill Schiefelbein chats with Andy Crestodina, co-founder or Orbit Media and author of 'Content Chemistry,' about tips to create relevant content.

Marketing

How to Get a New Product to Market Without Hiring Market Researchers

Thoroughly exploring the market you think exists for your product is crucial, even if you can't afford it.

Marketing

In Grooming Market Branding & Packaging Plays a Crucial Role

To make sure your product is a hit you have to get the Branding and Packaging right.

Starting a Business

To Increase Your Chance of Success, Get Into an Industry You Know

The more experience you have in your industry, the more you know about the products, services, competitors, suppliers, channels of distribution, customers, and opportunities.

Business Ideas

How to Validate Your Business Ideas Without Spending a Dime

Here are two extremely cheap (read: free) ways to test ideas.

Starting a Business

The Number 1 Mistake Most Founders Make

You better be right if you are so confident your idea is perfect that you don't ask intended customers what they think.

Franchises

Subway's Journey to Becoming a Successful Franchise In India

Subway began franchising in 1974 and today it is the world's largest sandwich restaurant chain.

Finance

#5 Major Challenges Faced by Market Researchers

Staying relevant with changing technology times is of prime concern now!

Marketing

How to Ask Survey Questions for Maximum Marketing Benefit

A well-crafted survey of your customers is the best method businesses have for learning what they are doing well and what they can improve.